- Roblox goes for the conquest of Europe

A gaming startup that quietly managed to bring together more than 90 million users - including half of all players ages 9 to 12 in the United States (EU) - will launch its platform in French and German to set its sights on the burgeoning Games market in Europe.

California-based Roblox, which received a valuation of $ 2.4 billion in a round of fundraising last year, shifted its focus to international markets after generating a community of more than two million developers; Some earned millions of dollars on the platform.

About a quarter of the company's video game users are in Europe, where their growth has been faster than in the US, according to Chris Misner, president of Roblox International.

Misner said Roblox completed its first wave of growth in the US and in the Commonwealth countries. Now it will seek greater growth in the markets of continental Europe and Asia. "We hope that Europe can surpass the US in a year or two," he said. "In Asia we are seeing the first outbreaks, and personally I spend time observing different markets."

The rise of Roblox went relatively unnoticed by many adults, but its monthly active user base of 90 million people competes with some of the world's most popular games, including Microsoft's successful Fortnite and Minecraft shooting game. These Videogames have 78.3 and 91 million monthly active users, respectively, according to figures from last year.


"The try of learning about the real world, from people who know each other and make friends .... we believe that Roblox is an element of coexistence, games, social, construction, toys and stories."

The launch in languages ​​of European origin will give Roblox greater access to the gambling markets of the block, which is estimated to have a value of $ 13.1 billion in the United Kingdom, France and Germany alone, according to Newzoo data.

However, the industry has also been subject to increasing public scrutiny, as parents and legislators question the degree of addiction to games and the safety of children who connect with each other online. Roblox became the center of attention last year, after a child's avatar was raped during a game.

"There was a vulnerability that exploded and was addressed immediately," Misner said. The company uses a mixture of artificial intelligence and human moderators to examine the content of the platform.

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